Recently, the consumption of processed and ultra-processed foods and beverages has increased significantly, especially among younger people. But a new nutritional trend that could completely change the way we eat is already gaining ground in stores and on supermarket shelves: the Clean Label movement.
The demand for clean label products is one of the latest trends in the food industry. It's a response to the fact that many people don't know what they're putting on their plates when they eat.
Two in three Brazilians claim to be unaware, for example, of how the animals whose meat they consume are raised. This data comes from the report "Consumo às Cegas" (Blind Consumption), by World Animal Protection. Have you ever thought about the origins of the food you consume? To better explain the concept of clean label , we've provided answers to the most common questions on the subject. So, don't leave until you reach the end of this post!
After all, what is Clean Label ?
The main idea of a clean label product is to prioritize transparency with consumers regarding the ingredients in its composition. Another distinguishing feature of this product category is the absence of flavors, synthetic colors, acidifiers, antioxidants, or any other chemical additives in its production.
Although the “clean label” is not a seal or classification used by the National Health Surveillance Agency (ANVISA), we can say that Clean Label products are, without a doubt, healthier food and beverage options, as they are made with real ingredients, without pesticides.
What are the benefits of Clean Label ?
Now see the benefits associated with consuming “clean label” foods and beverages.
Reduction of fats, salt and sugars in the diet
Clean label products are made with only 100% natural ingredients and are minimally processed. These characteristics allow you to avoid excess fat, salt, and sugar in your diet, as well as all related health problems such as high blood pressure, diabetes, and obesity.
No carcinogenic additives in the dish
When it comes to processed foods, the most common questions are about the health risks of additives and whether they can be carcinogenic. The fact is, yes, excessive consumption of certain preservatives over a long period of time can be carcinogenic, in addition to increasing blood cholesterol levels. Preservatives are found in most processed foods, such as chocolate, soft drinks, juices, meats, and highly concentrated soft drinks. In an article published on the Drauzio Varella website , journalist Tainah Medeiros explains that some of the preservatives that should be consumed in moderation are benzoic acid (benzoate), sodium sulfate, and nitrite (potassium and sodium). It's always a good idea to check that products don't contain additives that can harm your health.
Less risk for people with allergies
People with any type of allergy or food intolerance need to be vigilant when shopping. The problem is that products aren't always clear about their ingredients, which can be a serious problem. With all the chemical compositions printed in tiny letters on the packaging, those with some type of food allergy would rather not buy the product than risk a health problem. On the other hand, when the ingredients are simple, concise, and clear on the packaging, everything becomes easier!
How do I know if a product is really Clean Label ?
Since the clean label does not yet have a seal of approval in Brazil, three characteristics can help you identify a Clean Label product:
- short and simple ingredient list: ingredients must be few in number, with simple names that are identifiable to the general public.
- 100% natural composition: the product's ingredients must be of natural origin, without pesticides or additives;
- Minimally processed product: products that have undergone few transformations. So, if the packaging has a huge, indecipherable list of ingredients, the product is not clean label.
What are the Clean Label product options?
Any product can be classified as clean label , whether food or beverage. Want an example? Quetzalli is a bottled drink made with four ingredients: lime, passion fruit, tequila, and agave juice. No coloring, flavoring, or other additives!
Are clean label products less processed?
Natural, processed, and ultra-processed foods. What does it all mean? Many people aren't sure. However, these three categories aren't complicated at all.
When we talk about processing, we're referring to the process of adding preservatives to food to keep it safe for longer than without them. Ultra-processed products, therefore, undergo extensive chemical additives. On the other hand, natural products undergo no alteration for consumption. Clean Label products are usually minimally processed, meaning they undergo cleaning processes, removal of unwanted components, refrigeration, and other processes that do not involve the addition of sugar, salt, fats, oils, or other substances.
How to encourage movement?
Including clean label products in your diet is simple; just be careful to replace foods and drinks full of preservatives with simpler, healthier options that are transparent in terms of their ingredients.
Oh, and this applies to both routine meals and leisure and fun times. Look for companies that care about your health and well-being!
Few ingredients, transparent packaging, and straightforward product names: Clean label products are food companies' solution to society's growing demand for more natural foods. Start supporting this trend and improve your quality of life. It's simple: look for "clean label" products.
As we've seen, Quetzalli is an example of a drink without preservatives or other chemical additives. But what you might not know is how the drink was designed to please a public tired of the same old thing. So, learn all about Quetzalli now!
Raphael Alves
A freelance web designer based in Australia
