If you've ever given (or received) a beautiful gift and thought, "It's a shame this packaging is going to waste," this post is for you. We understand: beautiful packaging is enchanting. But what comes afterward also matters—a lot. In times when conscious consumption is more necessary than ever, thinking about the before and after of each product is almost a mission. That's why, at Quetzalli, we've created a new way to gift-wrap our drinks: with furoshiki .

Yes, it's a different name. And yes, it's beautiful, practical, and sustainable. But above all, it's a solution that gives what you buy a lasting use —without becoming waste, without taking up unnecessary space, and with a lot of style.

Why did we choose furoshiki?

Quetzalli was founded with the goal of offering tropical, natural, ready-to-serve drinks, designed for good times—but also to be good to the world. Our packaging has always been designed with the lowest possible impact, and our production is done in small batches, prioritizing quality and freshness.

But we wanted to go further.

When we thought about the gift-giving experience with Quetzalli , we realized there was a delicate point: traditional gift packaging . Often beautiful, but impractical. In many cases, it's made with laminated paper, plastic ribbons, or structured boxes that look impressive at first—and then... turn into clutter. Even though they're sturdy, they take up space. And even those who want to store them sometimes don't have anywhere or what for.

That's where furoshiki came in. An age-old, simple, functional, and charming solution that perfectly fit our proposal: a gift that continues to be useful even after the bottle is opened.

But after all, what is furoshiki?

Furoshiki is a traditional Japanese wrapping technique that uses a square piece of fabric to wrap objects. It originated in Japan around the 14th century, when bathers used it to store clothes while they were in public baths. Over time, it gained new uses: carrying lunch boxes, transporting books, making improvised bags, decorating spaces, and—of course—wrapping gifts.

Today, furoshiki has become a symbol of sustainability and creativity , and is increasingly adopted by those who want to step outside the box when packaging something with care.

Besides being beautiful and reusable, furoshiki doesn't use tape, plastic, foil, or glue . It's all made with just fabric and a few neat knots. The result? An elegant, functional, and completely reusable gift wrap.

What is Quetzalli's furoshiki like?

Our furoshiki is 68x68 cm , a size designed to perfectly accommodate a Quetzalli bottle — but also super versatile for other functions after use.

The fabric is lightweight, durable, and easy to wash. The print varies depending on the edition, always striving for a tropical, creative, and timeless touch. After all, it also needs to match the different styles of the recipient.

And most importantly, furoshiki is included in our gift options , at no extra charge. Because, for us, thinking about sustainable solutions is part of the value—it's not an "extra."

What to do with a furoshiki after the gift?

This is where the magic happens. Furoshiki is like that wardrobe staple: it adapts, transforms, and always finds a new purpose. Check out these ideas:

1. Reusable gift packaging

From gift to gift. How about continuing the chain of affection and using furoshiki to wrap another gift? Just learn a pretty knot and you're done. New packaging, zero waste.

2. Hair or neck scarf

The fabric and size are perfect for adding charm to any look—whether as a tiara, headband, or neck scarf. An added touch of style (and history).

3. Improvised basket or bag

With a few strategic knots, you can transform the furoshiki into a handbag. Perfect for carrying fruit, a book, or a small bottle on your way to the park.

4. Picnic blanket

Lightweight, washable, and charming. It can be used as a lawn support or bench, ideal for those who enjoy the outdoors in comfort.

5. Wall or tray decoration

Want to add a unique touch to your home? Furoshiki can be hung like a flag or used as the backdrop for decorative trays and baskets.

6. Travel packaging

Use it to protect delicate items in your suitcase or as a makeshift bag to store underwear, accessories, or even light shoes.

7. Support on the table or personal altar

Whether used as a base for bottles, arrangements, candles, or special objects, furoshiki serves as a supporting fabric that brings beauty and meaning.

And if you have more ideas, share them with us! We love seeing how you transform Quetzalli products into your everyday life.

Sustainability that makes sense

We know that not every sustainable solution is viable. Sometimes it's too expensive or difficult to adopt in everyday life. But furoshiki is one of those ideas that fits easily: it solves a real problem (packaging that becomes waste), delivers a beautiful aesthetic experience , and even extends the gift's lifespan .

This kind of choice represents what we strive for here at Quetzalli: keeping things simple, with quality, and always thinking about the impact we leave. We're not perfect (we still haven't managed to eliminate everything we'd like), but we remain committed to the idea that real is better . And real, for us, is what lasts, what has purpose, and what transforms the ordinary into something special.

One step at a time

Our goal has never been just to sell drinks. Quetzalli wants to deliver good times—and do so in an increasingly responsible way. Furoshiki is just another step in that direction. And there's more to come.

With each new season, we continue to seek creative, affordable, and environmentally friendly solutions. Because we believe that conscious consumption can also be beautiful, practical, and fun.

Conclusion: Gift-giving can be more than just gift-giving

When you choose a Quetzalli drink with furoshiki, you're getting more than just a tasty bottle. You're getting:

• A gift with soul.

• A packaging that is still present.

• A choice with less impact on the planet.

• An experience that combines flavor, beauty and awareness.

And that, let's face it, is a hell of a gift.

🌎 Do you want to be part of this change?

If you also believe that gifts can last more than one life, join us. Choose the furoshiki version when gifting someone special—or yourself. After all, if you're going to treat yourself, make it a thoughtful one.

Visit quetzalli.com.br and check out the furoshiki options. We guarantee: it's impossible not to fall in love with this huggable packaging—truly.